ICHI

Frontiers of Quebec 1924, also known as FQ1924, is a new line of men’s  sportswear with an Ivy League sensibility that reads like a thick, hard-cover history book. 

Inspired by a group of Danish settlers into Quebec in the early 1900’s, FQ1924 pays homage to the courage, curiosity and venturous mindset demonstrated by this frontier spirit. Backed by the BTX Group, a Danish fashion company with a 17-brand portfolio, FQ1924 caters to men with 
a distinctive style and a confident identity. 

FQ1924 offers a comprehensive line 
of men’s ready-to-wear and accessories 
in four seasonal collections per year, along with twelve monthly, color coordinated capsules. 

With two labels to suit a man’s every need, the '1924' line delivers casual, sporty clothing with a collegiate theme running through its core, while the 'Avenue' line speaks to the urban sophisticate. So deeply rooted in truthfulness and heritage, FQ1924 provides fashion so uniquely authentic, history is both being relived and made at the same time. 

FQ1924 IS PART OF THE BTX GROUP

The BTX Group is one of Denmark’s main suppliers of fashion throughout Europe. Every day, we offer consumers a broad range of reasonably priced top-quality clothing through approximately 25.000 independent retailers. 
The BTX Group, previously called Brandtex, celebrated its 75th anniversary in 2010. 

Today, the company has approximately 800 employees and a turnover in excess of DKK 2 billion. 
Through our 17 brands we work together with about 25.000 stores in Denmark and abroad. Our goal is to become the stores' preferred partner.